A little sales Pilates: Work to build your 'Core Four'
Business First
The definition of reverse engineering: taking apart an object and analyzing it to see how it works to duplicate or enhance the object. Today's “object” is what you're really marketing and selling versus the “Core Four” elements that cause people to buy …

Try some sales Pilates: Build your 'Core Four'
Kansas City Business Journal
The definition of reverse engineering: taking apart an object and analyzing it to see how it works to duplicate or enhance the object. Today's “object” is what you're really marketing and selling versus the Core Four elements that cause people to buy, …