Why supermodels love Pilates
Business Insider
A popular approach to maintaining a lean model figure is Pilates, which was developed in the early 20th century by gymnast and circus performer Joseph Pilates. Sports Illustrated Swimsuit model Hannah Ferguson invited us to a private Pilates class at …

Case Study: How niching down helped Paige nearly double her number of clients
Business Insider
Paige was a pilates instructor struggling to offer her services to everyone interested in pilates. As soon as she narrowed her focus to helping people with back pain, her business exploded. “After day 1, I knew I didn't want a refund. …