Borders Group Inc. President Michael Edwards says he has hit on a solution for reviving his money- losing bookstore chain: Be less like a bookstore chain.
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Borders Mimics Partner’s Pilates Gear to Spur Sales
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Borders Mimics Partner's Pilates Gear to Spur Sales
BusinessWeek Indigo outlets feature items like Pilates balls and wine glasses along with copies of “The Girl with the Dragon Tattoo.†“They've done a cutting-edge … Borders Group Follows Toronto's Indigo Books Business Model (BGP,BKS) |
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Borders Mimics Partner’s Pilates Gear to Spur Sales – BusinessWeek
Borders Group Inc. President Michael Edwards says he has hit on a solution for reviving his money- losing bookstore chain: Be less like a bookstore chain.
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Borders Mimics Canadian Partner’s Pilates Gear, Teddy Bears to Spur Sales
