How A Plane Crash Led To A Franchise Startup – Forbes
Forbes
After surviving a harrowing plane crash and months rehabbing, Oscar Sanin was determined to have a more efficient Pilates exercise machine he could use.

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Sudbury native ditches law career to focus on Pure exercise
Boston Herald
The latest West Coast exercise craze — a ballet-based regimen with elements of yoga and Pilates — has landed in New England, and Rachel Roberts' studio is already kicking, and toning, serious butt. “I don't know a more efficient, intelligent workout, …