A little sales Pilates: Work to build your 'Core Four'
Business First
The definition of reverse engineering: taking apart an object and analyzing it to see how it works to duplicate or enhance the object. Today's “object” is what you're really marketing and selling versus the “Core Four” elements that cause people to buy …

Treadmill is endless march to nowhere
Los Angeles Daily News
Gyms should be in caves, like mushroom farms with Pilates. My gym faces a major San Fernando Valley boulevard, directly across from a Baskin- Robbins, which is cruel but brilliant. But all those windows make my earthbound jumping jacks the object of …

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