Case Study: How niching down helped Paige nearly double her number of clients – Business Insider

Case Study: How niching down helped Paige nearly double her number of clients
Business Insider
Paige was a pilates instructor struggling to offer her services to everyone interested in pilates. As soon as she narrowed her focus to helping people with back pain, her business exploded. “After day 1, I knew I didn't want a refund. …