We Tried It: The Pilates Class Responsible for Vanessa Hudgens' Incredible Abs
PEOPLE Great Ideas
I was put more at ease when the founder, Amy Jordan, showed me that the machine is really all the Pilates equipment I have used before, just joined together in what she calls the “Swiss Army knife of Pilates machines.” “I wanted to share the benefits …

How CNN Is Crushing Its Online Competitors With The “Pilates Strategy”
Business Insider
But Meredith Artley, the managing editor of CNN.com, told me in a phone interview that the network owes its online success to what she calls the “Pilates strategy.” “What that means, as someone who has friends who do Pilates but has never done it …
CNN.com ME Credits 'Pilates' for Site's Successmediabistro.com

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The Pilates approach: How CNN is trouncing its competitors on the web
Nieman Journalism Lab at Harvard
But Meredith Artley, the managing editor of CNN.com, told me in a phone interview that the network owes its online success to what she calls the “Pilates strategy.” “What that means, as someone who has friends who do Pilates but has never done it …