Inc.com

Men Weren't Doing Pilates. So This Company Changed Its Color Scheme (and Made $27 Million)
Inc.com
When Geisler acquired the Club Pilates Franchise in March 2015 (the terms of the deal were not disclosed), it was doing $2.9 million in sales and maintained 30 locations. According to its founder, Allison Beardsley, once the business grew to that level

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Men Weren’t Doing Pilates. So This Company Changed Its Color Scheme (and Made $27 Million) – Inc.com